Pokémon will air a "special video" to mark the franchise's 30th anniversary during this weekend's Super Bowl LX.
A teaser trailer published online this afternoon includes fan-favorite Jigglypuff seemingly backstage, performing vocal warmup exercises. And yes, we do hear the original Jigglypuff song from the first season of the Pokémon anime.
Exactly what Pokémon's Super Bowl spot will contain, we can only guess — though fans will certainly be hoping the franchise takes advantage of the event's huge global audience to offer a glimpse at its widely-anticipated 10th generation.
Celebrate 30 years of Pokémon with a special video debuting during Super Bowl LX on February 8! #Pokemon30 pic.twitter.com/gOgvTnlkdW
2026 is expected to be an enormous year for Pokémon, as the world dominating series celebrates the fact it has been three decades since its original games launched in Japan on the Game Boy. We know for sure that at least one new Pokémon game will arrive this year, too — the promising-looking life sim spin-off Pokémon Pokopia — but fans are hungry for more.
While not announced yet for certain, it's widely-expected that a full Pokémon Presents broadcast (akin to a Nintendo Direct) will air on the series' actual anniversary, February 27. A similar broadcast has taken place regularly over the last few years. It's here that fans are anticipating the next generation of Pokémon games and creatures to get their proper reveal, exactly four years on from the series' ninth generation games for Nintendo Switch, Pokémon Scarlet and Pokémon Violet.
Last year, leaked information hit the internet that purported to reveal work-in-progress details of the upcoming games. Now, all eyes will be on Pokémon itself to make its next generation official. Could we get a glimpse of all that at the Super Bowl? Or is Jigglypuff simply planning a half-time show-style recital? It would be a lot of money to spend just for a singalong.
There's no word yet exactly when during the hours-long event that the Pokémon video may appear.
Tom Phillips is IGN's News Editor. You can reach Tom at [email protected] or find him on Bluesky @tomphillipseg.bsky.social
